The world has been his playground from the very beginning.
Éric Villant has always led cross-functional projects, often on the international stage. The world, with its cultural, human, social, and business diversity, has always been his natural habitat. The more complex, multicultural, and borderless a project is, the more he is in his element.
Whether managing media coverage for major international events such as the Olympic Games, the World Cups, Formula 1 Grand Prix races, the World Water Summit, or corporate events like the world’s first mountain bike descent of Mount Fuji to mark the Air France-KLM merger, or the Harley-Davidson rallies coordinated across multiple continents, he is well-versed in coordinating diverse stakeholders and environments.
Carrying out these assignments on a daily basis taught him one essential lesson: knowing his limits, surrounding himself with complementary profiles, and relying on partners for whom this is their core business. Forging links between areas of expertise, structuring coherent ecosystems where different sectors connect and create greater value together—this is his core competency, always at the service of his clients.
Today, he applies this approach through NORYCA, founded six years ago; a platform of experts dedicated to supporting companies in their development in France and internationally: structuring, strategy, growth drivers, and operational deployment, while preserving what defines their DNA.
Governance, corporate transformation, employer brand: strategic topics at the heart of organizations.
With a degree in law, her career path has developed step by step: a bachelor’s degree, followed by a master’s in corporate litigation. After completing her master’s, she turned to research on the role of law as a tool for social transformation, studying how legal norms can change behaviors and support societal change.
Her career has taken shape in the field.
First, at the French Judo Federation, where she streamlined legal processes and took charge of administrative management.
Next, within social housing organizations, she led innovation projects, implemented CSR initiatives, and united teams around a shared vision.
Then, in the industrial sector, at the ONIP Group, she served as General Secretary: there, she oversaw governance, monitored performance, managed teams, defined HR policy, coordinated strategic projects, and represented the group to key stakeholders. As the group’s second-in-command, she ensured its overall coherence.
ONIP is a case that is particularly close to her heart, and she speaks of it with as much commitment as pride.
The group—comprising seven companies—enters into judicial liquidation. She coordinates all the appointed parties: court-appointed administrators, HR teams, certified public accountants, and auctioneers.
She manages layoffs, recovers real estate assets, organizes public auctions, and clarifies the accounting records of the seven entities to ensure the accuracy of the final report.
Now at Noryca, she focuses on what she does better than anyone else: building the foundation of a company. Governance, corporate strategy, HR alignment, employer branding, and brand positioning based on internal “ambassadors” and the group’s true DNA. She never treats a problem as a mere legal or HR issue; she treats it as a system to be understood before it can be resolved.
Rigor, analysis, perspective, adaptability, and curiosity are her hallmarks.
An expert in the communication sector, with press relations enhancing commercial development and strategic positioning for the companies she supports.
As a value creator within companies through her expertise in events management, Marlène reveals the strategic ambitions of a project or company at all the events she proposes to be internal or external.
Her professional journey is marked by 3 key phases:
A start as a press officer in an advertising agency: a demanding field that does not forgive approximations.
Then comes the time spent in agencies. From one structure to another, broadening responsibilities up to development management, Marlène realizes herself within several different environments: industry, health, luxury, fashion, cosmetics, the arts…. This has allowed her to build a solid network combined with a keen understanding of the markets.
Today, she joins the NORYCA experts to strengthen the offer on what she does best with the goal of cultivating results through the gathering of fine and seasoned skills.
Marlène has over 20 years of experience serving companies from very different worlds, which she knows from the inside, with a strong preference for immersion with leaders because it is only with their codes, their challenges, their windows of opportunity that the proposed strategy and operational model can be refined in order to maximize their performance.
Marlène is a hands-on woman, a woman as attentive to her clients as she is demanding of herself and her way of working with one goal: customer satisfaction because that is where the true result of the support she offers lies.
Governance, corporate transformation, employer brand: strategic topics at the heart of organizations.
A law degree, her career path was built step by step: bachelor’s and then master’s degrees in corporate litigation law. After her master’s degree, she turned to research on the role of law as a tool for social transformation, studying how legal norms can change behaviors and accompany changes in society.
Bringing together an intrapreneurial mindset, business vision, and human capital to drive sustainable transformation in corporate performance.
For over 30 years, Laurent DUCLOS has been supporting companies in addressing their growth and performance challenges through digital transformation programs that drive change in organizations, practices, and skills.
Working closely with business units, operations, and transformation projects, he develops a practical understanding of the factors that sustainably drive value creation.
This experience fuels an intrapreneurial approach, grounded in the ability to identify areas for optimizing use cases, mobilize resources, and align strategic ambitions with operational realities.
Two core convictions stem from this approach:
A business-first perspective, essential for aligning transformations with operational, strategic, and value-creation priorities.
The development of human capital, because technologies, processes, and organizations only achieve their full potential when they are supported by the skills, commitment, and buy-in of the teams.
At Noryca, Laurent DUCLOS supports executives in aligning organizations, talent, and technologies to ensure the success of their transformations, enhance their performance, and foster sustainable growth.